Professional Headshot Photography: Essential Tips for Perfect Business Portraits

half a female face, closeup

New Headshots

First job after a soporific summer break.

August seemed to last forever.

I needed to do something to wake myself. When I was contacted by an old client and heard the brief I thought ‘perfect.’

I have several basic go-to set-ups for headshots which I customise depending on the person, location and available time.

The point of this is to avoid technical distractions so you can concentrate on the real work.

Turning someone who usually starts a shoot looking like a rabbit caught in headlights into a happy  human being.

If I can shoot them in my  home this is limited by space so I tend to use smaller light modifiers….

But not today.

Pretty girl

I decided to use the biggest ones I had and to mount one of them on a boom arm.

Just to really make a rod for my back.

This required a trip to the beach because the weight bag I have was empty.

I thought there may be a law against borrowing the sand, but the substantial police presence ignored me.

Now the last time I saw Lukas (the client) was during Covid when there was finally some freedom of movement.

The reason I remember it so well is because after the shoot I went to a small party of about 12 people.

10 of us got Covid.

I was wiped out for 2 weeks.

But the shoot went well I guess; returning clients are a good sign.

Young man in a suit

Lukas has set up a new company and wanted headshots with the 3 new colleagues.

3 very chatty females. Which was perfect as I have realised doing these kind of shoots, which are primarily business headshots, it is better if there are other people present.

They usually distract and help put the subject at their ease.

Very useful when one is preoccupied with technical issues; you are certainly not giving them your full attention whilst you wrangle the lighting.

It all went well and they were happy with the results and I have the working model for a new lighting set-up which I can keep refining…

Assuming I can get more victims that is.

I don’t consider myself to be primarily a studio photographer but if I could justify the expense I would consider it.

Just not having to set up and then break down all those bloody light modifiers would be worth it and the possibilities of extra space and more experimentation would be brilliant.

How to Prepare for Your Professional Headshot Session

Preparing for your professional headshot session is crucial for achieving the best results. Start by getting a good night’s sleep to ensure you look refreshed. Hydrate well in the days leading up to your session, as this improves skin appearance. For men, consider getting a haircut 3-5 days before the shoot to allow it to settle naturally. Women may want to schedule hair appointments for the day of the shoot.
Practice your expressions in the mirror beforehand, focusing on a natural smile that reaches your eyes. Remember that slight adjustments in posture can dramatically improve your appearance—stand or sit with your back straight but not rigid, with shoulders relaxed and slightly back.
Arrive 10-15 minutes early to settle in and discuss any specific requirements with your photographer. Bringing multiple outfit options gives you flexibility and variety in your final images. Most importantly, come with a positive attitude—confidence translates through the lens and creates more engaging, approachable headshots.

Best Clothing Options for Corporate Headshots

Selecting the right clothing for your corporate headshot creates a professional impression that aligns with your personal brand. Opt for solid colors that complement your skin tone—navy blue, dark gray, and burgundy work well for most people. Avoid busy patterns, large logos, or trendy styles that may quickly date your images.
Layer your clothing for dimension—a blazer or jacket over a shirt or blouse adds structure and professionalism. Ensure your clothes are well-fitted, freshly pressed, and free of wrinkles or lint. For necklines, V-necks and collared shirts tend to be most flattering as they frame the face nicely.
Accessories should be minimal and not distracting—simple earrings, a classic watch, or subtle necklace can add personality without overwhelming. Your clothing choice should reflect your industry standards while still feeling authentic to you. When in doubt, slightly overdress rather than underdress, as it’s easier to style down a formal look than elevate a casual one.

Why Professional Headshots Matter for Your Career

Professional headshots have become essential in today’s digital-first business environment. They serve as your visual first impression across LinkedIn, company websites, email signatures, and conference materials. A high-quality headshot signals professionalism and attention to detail, immediately establishing credibility before you’ve even met someone.
Studies show that profiles with professional photos receive up to 21 times more views and 9 times more connection requests on professional networks. Your headshot communicates subtle cues about your personality, approachability, and confidence—qualities that text alone cannot convey. It helps people feel they “know” you before meeting in person, creating a sense of familiarity and trust.
As you advance in your career, regularly updating your headshot ensures your professional image evolves with you. Different roles and industries may require different styles of headshots—executive positions often call for more formal, authoritative images, while creative fields might embrace more personality. Investing in professional photography demonstrates that you value your professional image and understand the importance of visual communication in building your personal brand.

young girl in glasses

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11th November 2024 at 3:04pm

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